What you need to know about using Pinterest Promoted Pins
I signed up a few weeks ago to get access Pinterest Promoted Pins and was finally approved. Yay! I was pretty excited to try them out. And deep down I hoped they wouldn’t be a huge let down like LinkedIn Ads and Twitter Ads.
So I started pulling together my first promoted pin (fingers crossed!)...
A few things I was happy to see:
1 - Easy Tracking and Reporting. I LOVE that they show you exactly where your clicks are coming from based on the keywords your decided to target. You don’t have to waste time or money targeting keywords that aren’t getting you any clicks. Heck yes.
2 - Conversion Tracking! Yessssss! Now I could really tell how well my ads were working. Sure it’s nice to get some clicks to your website, but what happens after they click? Do they sign up for your email list? Or even better, buy something? Now you know.
A few things that left me wanting more:
1 - Targeting is only based on keywords so you don’t have all the fancy targeting options that Facebook has, but thats ok. At least for now.
2 - Manual Bidding. No optimized bidding here. It’s back to the good ole days of picking a number out of thin air and hoping you get some clicks.
So I uploaded my post and waited on my promoted pin to be approved….
…And it wasn’t approved.
Why? You can’t create a promoted post that drives traffic to a lead capture or opt-in page.
Pinterest has their reasons. They want to focus on sending users to content, not bombarding them with ads to sign up for free pdf’s, templates and webinars.
I get it.
So I opened up a new document on the old laptop and whipped a blog post all about creating ads that convert.
I added a few LeadBoxes thanks to LeadPages and voila! Now I have a blog post I can drive traffic to + capture their email.
I put up the new promoted pin and it was approved. Yay!
Now to the numbers….
I let it run a few days and set it to $5 a day just to see how it would go.
I started getting some clicks and re-pins.
Ok, this is kinda cool.
And then even a few opt-ins. Nothing too crazy, but overall, I paid about $3.50 an opt-in.
This was on my first go. No crazy split testing or anything like that. I literally threw it up there to see if it was worth it to spend some more time on.
Here are a few tips for creating your first Promoted Post on Pinterest:
1. Be selective with your Keywords- you can add up to 150, but that just sounds like a little much to me. Think about your audience and what they would be the most interested in.
Here are some of the keywords I used:
Facebook Advertising Facebook Marketing Online Marketing Facebook Ad Ideas Facebook Ad Images
2. Create awesome images. It is Pinterest after all. You want to use images that draw attention and also let people know what you’re promoting.
3. Don’t be afraid to bid high. Just because you set your bid to $5 a click doesn’t mean that’s what you’ll end up paying. But it’s worth paying to promote your content. And you can always adjust this later.
I set my bid to $2 a click and ended up paying $0.38 a click.
4. Track your results.
#1: Figure out what keywords are performing the best and stick to those.
#2: And always keep your goals in mind- what are you trying to achieve with this post?
Clicks to your blog post? New email subscribers? Checkouts?
Keep an eye on your conversions to see just how well your ads are performing.
Overall, we’re off to a good start. I have a few ideas and a couple of things I want to test out so I’ll be back with more Pinterest goodies soon!
Are you using promoted pins? What do you think so far? Leave me a comment and let me know! :-)