I decided to run a little experiment last week. I wanted to see what images really work and which ones you should be using in your ads. So I decided to test a few things... Do images of happy women really get more clicks?Do certain colors stand out more? Does adding a call to action to your image make a difference?
I pulled all the images from my best performing ads and tested out a few new ones to see what’s working. Here’s what I found…
Images of happy women vs men:
Sorry, dudes. The ladies get all the love on Facebook. I’m not joking when I say EVERY SINGLE image with a happy lady beat out a handsome, happy fella. It doesn’t matter if you’re targeting women or men- the ladies always win.
Headshots vs Stock Photo
Everyone seems to have an opinion on this one. Some people say head shots because they are good for branding. And people like to put a face to the person behind the brand.
Others like to use stock photos. You can find images that evoke emotions or a feeling to help draw the attention of your audience. Or you can use them to convey a message that you just can’t do with a plain ole head shot.
So what works? BOTH.
But here’s what I found…it’s not so much headshot vs. stock photo. It’s about creating an image that is interesting, stands out or creates an emotion.
What I can tell you is that boring head shots don’t work, neither do boring stock photos.
If you want to use a picture of yourself- get creative. Stand in front of a cool background. Make an exaggerated face or jump in the air. You get my point. Don’t just sit there and be boring.
And if you use a stock photo don’t pick the boring ones with the guys in suits sitting at a desk looking miserable. Look for something that doesn’t look so stock photo-ey.
I mainly use stock photos in my ads. They work better for me and my brand. But I’ve tested it out and figured out what worked for me. So figure out what works for you!
Here are some examples of images I've used in my own ads:
Do certain colors work better?
Yellow and orange tend to stand out against all the Facebook blue.
Almost all of my best performing ads were a bright color or they had a pop of color.
Does adding a call to action really increases conversions?
This is something I’ve tested before and it’s true. I always add a title (blog post title, program name, webinar title) to the image and a little “sign up” button.
It works so give it a try.
Here are a few things you definitely want to avoid:
Never grab an image from Google. You don’t have the rights to use it and it might not be the best quality. You don’t want your images to end up all blurry. No one is going to click on that.
Images with too much detail. Keep your images simple with one main focus. If you have too much going on nothing is going to stand out.
Images with more than 20% text. Yeah, I know. Facebook doesn’t really enforce this rule. But try to get as close the 20% as you can.
What do you think? What types of images are working for you?