No more promotional posts (why it's a good thing)

Facebook sent a lot of marketers into a freak out frenzy this week when they announced they’re doing away with promotional posts. Technically, you can still post them, Facebook just won’t show them to anyone. But you know what I think…it’s great. Awesome. I love it. Because I’m tired of seeing all the promotional posts in my feed, too.

"As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content."

Just to be clear, this new change doesn’t apply to ads- just organic posts to your page. Here’s what Facebook classifies as a promotional post:

1. Posts that solely push people to buy a product or install an app2. Posts that push people to enter promotions and sweepstakes with no real context3. Posts that reuse the exact same content from ads

And here’s an example from Facebook:

promotional-facebook-post-1
promotional-facebook-post-1

And another:

promotional-facebook-post-2
promotional-facebook-post-2

First of all, if you’re using ads as part of your marketing strategy you shouldn’t be too concerned with the new changes. I almost never post promotional things to my page. Why? I have ads for that. They work faster and are more effective than just posting to my page anyway.

It’s not taking effect until January, so no need to adjust your marketing plans for the holidays. But you’ll want to keep an eye on your numbers as we move into the new year.

Avoid creating posts that are all about selling. “Hey buy this!” or “Click here to download this awesome app” aren't going to work anymore.

I went into more detail on this week’s webinar. Watch it all here:

And here’s the good news from Facebook:

"Given the substantial traffic to Pages, we are exploring ways to build more features into Pages. A lot of this is in response to how we’re seeing people interact with business Pages. Some of these interactions include messaging to communicate with a business directly or browsing video and photo content. We’re also exploring ways to better customize Pages based on the industry a business is in, similar to how we rolled out menu sections for restaurant Pages."

I think they're working on some cool stuff for Pages and I can't wait to see what they roll out.

What do you think about the new changes?

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