Introducing: The New Multi-Product Ad

Multiproduct tool
Multiproduct tool

Facebook is rolling out a new ad type that I think is going to be a total game changer. Say hello to the Multi Product Ad!

Instead of creating multiple ads to promote all of your various products, you can now create 1 ad that will include up to 5 different products.

YES!! This is going to be awesome!

So I created a quick tutorial to walk you through setting up your first Multi-Product Ad. Watch it here:

Here are a few ways to use it:

Get more people traffic to your website: Promote your newest products or share a roundup of your latest blog posts.

Give your audience the power to choose what they want: I just started playing around with these, but I’m happy with what I’m seeing so far. Each image links to it’s own URL so you can drive more traffic to specific pages on your site. Your audience can go straight to what they’re most interested in. Can we say hello higher conversion rates? Yes, I think we can.

Get in front of more people: Use multi-product ads to stay in front of current customers, or find new customers using lookalike audiences. It’s a win-win.

You can use multi-product ads to help tell a story or even give detailed instructions on how to do something (I’m looking at you how-to bloggers).

There are so many cool things you can do with these new ads. And I think it gives marketers a chance to really get creative with the way they deliver content.

So head over to Power Editor and get started with your first ad! I would love to know what kind of results you get. Let me know in the comments!