Increase Engagement + Grow Your Audience with Instagram Ads

Are you using Instagram for your business? Ready to start running some Instagram Ads?

Heck yeah! Facebook is finally rolling out the new ad type and I’m pumped.

This week I’m going to walk you through everything you need to know about setting up and creating Instagram Ads.

Let’s get started…

Step 1: Connect Your Facebook Page + Instagram Account. 

Head over to your Facebook page and click Settings in the top-right corner. From the left column, click Instagram Ads and then click the Add an Account button on the right.

FB+Insta
FB+Insta

You’ll have the option to connect an existing account or create a new account.

If you already have an account, you’ll need to type in your username and password.

Add_existing
Add_existing

If you don’t have an Instagram account, you can create one by selecting Create an Instagram Account for Advertising.

Create_New
Create_New

Keep an eye on your inbox. You’ll get an email with details on setting up your account.

Now it’s time to create some ads!

If you don’t have access to yet, don’t worry! You should get it any day so keep checking back.

Step 2: Head over to Power Editor

Instagram Ads are only available through Power Editor. If you’re still not using Power Editor, now is the time to get started!

PowerEditor
PowerEditor

Step 3: Pick Your Objective

You have the option to create a brand new campaign, or you can create an Instagram Ad within a campaign you already have running.

You can pick from 3 Objectives: Clicks to Your Website, Mobile App Installs and Video Views (up to 30 seconds in length).

You also have the option to create your ad as a standard image, video ad or carousel ad. Pretty cool, right?

target carousel
target carousel

Step 4: Set Your Targeting

You’ll set your targeting the same way you do for Facebook Ads. You can target based on demographics, location, interests, etc.

Targeting
Targeting

Step 5: Create Awesome Images

Instagram is a visual platform so you want to make sure you images grab the attention of your audience.

Trying capturing photos yourself instead of using stock photos. If you do use stock photos, try to find ones that don’t look so stock photo-ey.

mk
mk
levis
levis

Step 6: Add a Call to Action 

As of now, there’s no 20% text rule like with Facebook. So you can add text to your images to help draw attention to your ad + let your audience know what you want them to do.

Step 7: Hashtag it up! 

Be sure to include relevant and popular hashtags to get more reach. If you’re already using Instagram you already know hashtags are a great way to get your post in front of a wider audience. So use this to your advantage when you’re creating ads (just don’t get too crazy with the hashtags…no one likes that).

Step 8: Upload your ads and track your results 

I always get super excited when a new ad platform rolls out. But it’s always want to keep an eye on your numbers to make sure you’re actually seeing a return on your spend. And that you’re achieving your goals.

Ok, that’s it for this week. Are you using Instagram Ads yet? What do you think so far?