I got an email from a reader last week and realized it’s a question I think a lot of people have.(You know I love getting emails so keep them coming! firstname.lastname@example.org) Here’s what Jennifer asked:
"Can I really spend $5 a day on FB and actually see a return on it? I'm just getting started and don't have much of a budget and I'm not sure the best way to go about it. Any advice?"
And my answer was, “Heck Yeah! You can definitely see a return, even if you’re only spending $5 a day.”
I know it’s true because it’s how I got started. When I started Social Lab, I didn’t have a ton of money to invest in advertising. But I knew from running FB ad campaigns before that it was worth it to advertise EVERY day, even if it was only $5.
And that’s what I did...
I was able to build my Facebook Page to 1,700 fans before I even launched my website.
I added 1,000 new subscribers to my list (still only spending $5 a day).
And the best part…my business is kicking ass because of it. That $5 a day investment was crucial to getting my business up and going.
So here’s how I did it...
(Keeping it Real Side Note: I didn't have a detailed plan in place. I was getting started and really doing what I could, when I could. So I rolled with. Most things worked out for the best, but I definitely made some mistakes along the way...)
Step #1: Target ideal clients to build Facebook Page I decided to build my Facebook page before I even had my website up. I knew it was in the works, but I didn’t want to wait to start building my Facebook page.
(And let’s be honest…getting a new website up always takes wayyyy longer than you expect it to.)
Since I was just getting started, I targeted fans based on interests. I decided on a few pages that are well known in the Facebook Marketing world and started there. And to keep the spam bots away, I focused on the US, UK and Canada.
I put my $5 a day into this Like campaign and let it run until my website was finally ready to launch. So when I launched my site, I had 1,700 fans that I could share with. Beats launching to an empty room, doesn’t it?
Step #2: Driving traffic to my blog At this point, I wasn’t really focused on building my list. I know, I know. It took me FOREVER to come up with a lead magnet that #1. I knew was good and #2. actually converted. So in the meantime, I would drive people to my blog posts.
You spend all that time writing and creating it, so you better make sure people read it. On the days I promoted a blog post, I would pause my Like campaign. And would kick it back off in between blog posts.
Step #3: List Building (finally!) I tested out a few lead magnets before I found one that really worked. One of the biggest lessons I've learned is that if something isn't working, it's time to move on to your next idea. It will save you a lot of time and frustration.
So after a testing a few failed ideas, I finally created a lead magnet that people actually wanted. And I felt great about offering it. At this point, I was still only working with $5 a day. I put ALL of my budget into running ads for my winning offer. And it converted like crazy! I would add 10-15 people a day with this ad. My mind was blown. So I was able to hit my goal of 1,000 subscribers in less time than I imagined.
Here are a few things to keep in mind when you’re working with a small budget: What’s your #1 goal for the month? Promote your blog, build your page, build your list? Pick 1 goal and put your money there.
Don’t waste money on what’s not working. I tested out 3 lead magnets before I found one that works. You’re working with a small budget and you want to get as much out of that $5 as you can. So if something isn’t working, move on to the next idea.
Don’t be scared to share your “good stuff.” When you share your good stuff, you set yourself apart from the crowd. Share from your experiences, what worked for you and what didn’t. People will appreciate your honesty and expertise. So yes, it’s worth it to get started even if you have a small budget. That $5 a day is what got my business off the ground. :-)