How to Create an Effective Video Ad (and the #1 mistake to avoid)

Are you doing videos? Omg. You HAVE to do videos. You know Facebook is going to be the next Youtube, right? Maybe...but not so fast.

It's exciting when Facebook rolls out something new.

All the marketers jump on board. And that means if you're not doing it too, you're missing out.

But that may not be the case with Facebook Video Ads.

I'm not totally convinced they're all they're cracked up to be.

Sure. They have their place. But there are definitely a few pitfalls you want to look out for if you're creating video ads.

Here are my 3 tips for creating more effective videos ads + the #1 mistake to avoid.

{Watch the video or keep reading below...}

Let's start with the good stuff...

#1: You only have 3 seconds to catch the attention of your audience...

After that, they could keep scrolling and stop to watch the cute puppy video that popped up under your video. You've got some serious competition. And most of us have the attention span of a 3 year old (maybe you don't, but I do).

So skip the fancy intro that has your logo flying in from one side and your website flying in from the other side.

Get straight to the good stuff.

#2: Your video plays without sound...

Make sure you can get your point across without sound. Or at least make it interesting enough that I want to find out what you're talking about...maybe I save it to watch later or click over to your website.

Try using graphics or add text to your video so I can still follow along.

#3: Keep it short and sweet...

Back to that whole 'attention span of a 3 year old' thing. Most of us aren't going to watch a video that's over a minute long. Maybe a minute and half if you're really lucky.

And now for the #1 mistake to avoid...

Keep your eye on the right metrics.

You hear about people getting views to their videos for $0.01 and that sounds really exciting. But here's the thing...

A view counts as anyone that's watched more than 3 seconds of your video. Maybe they only watched 4 seconds or a whopping 15 seconds. It doesn't mean they watched the whole thing.

You may not have as many people watching your video as you thought. It's worth taking the time to dig around in the reporting tool to see just how long people are watching. There's some pretty valuable info in there you can take and use to make your videos even more effective.

And if you're going for conversions...it doesn't matter how many video views you get if no one is converting. That's the big one...it always comes down to your cost per conversion.

Alright, those are my thoughts on creating effective video ads. What do you think? Are you using video ads?