How Many Ads Should You Test in Each Ad Set?

You already know you need to test a couple versions of your ads to see what works best. Headlines, images, targeting and all that fun stuff. But how many ads should you include in each ad set?

Believe it or not- it makes a difference. And it’s one of the things I see a lot of people getting wrong when they’re testing their ads.

So what’s the magic number? Check it out below:

Have a question about Facebook Advertising? Let me know in the comments! :-)