Sales. That's the end goal for everyone.
Some people want you to think it's easy breezy and that anyone can throw up a Facebook ad and just start pulling crazy cash.
You know what I'm talking about….
All those zero to 6 figures trainings. All you need is their special formula and they'll show you how.
But I can tell you that's never how it works. I can say we work with clients to help them scale their ads from $100 to $2000 a day and some of them bring in $15k+ in sales- every day.
Because that's true. But that doesn't tell the whole story.
Some of these clients have been working on perfecting their funnels for months.
They've done 50+ webinars just so they could nail down their highest converting webinar.
They've written hundreds of blog posts, created video trainings and tested different opt-ins.
It's work. Hard work. And those six figure funnels don't just happen overnight.
I know you get that. That’s why you’re here.
So I want to tell you about a little experiment I ran for Social Lab. But here’s the backstory...
#1. List Building
I've been running ads for awhile now. I've spent a lot of time and money tweaking, testing and more testing. So this didn't happen overnight.
Sales weren't my first priority. When I was getting started I focused on 2 things:
Building my list + creating content.
That's it. Those were my only two goals.
And when I was just getting started I only spent $5 a day. So it's not like I had a big budget to grow my list fast. But it grew a little every day.
#3. New Clients
The great thing about building your audience and focusing on content means you don't have to get all sleazy and salesy on people.
I was able to lay the foundation for my business because people started to reach out to me. I wasn't chasing them down or harassing them through FB messenger.
Because of this I was able to create a six figure business and now I have a small team that keeps me in line.
Once I had solid business of one on one clients then I moved onto #4...
#4. Online Courses/Products
Only recently did I start selling courses. Some online marketers would say I waited too long.
But here's what I know…
If you don't have a list or an audience you've got no one to sell to.
So you can create all of the courses and online programs you want but that's not going to lead to sales.
And experience is key. Because I work so closely with my clients I'm able to see what's going on across Facebook.
I know if cost is high this week. Or if certain types of offers are performing better. And what targeting is usually the cheapest.
I'm not just teaching- I'm doing it. All day. Every day.
#5. Testing Your Idea on a Warm Audience
Once I felt like my list was large enough I started to test. I wanted to see what people responded to and what they didn't.
The great thing about this is I wasn't wasting a lot of money promoting products to people outside of my audience.
This is such an important step. You have to test. If you don't, you could end up wasting a lot of money.
#6. Testing Your Ads
Then I started running ads. Because I knew what was working and I was ready to get it in front of more people.
But I still focused on my audience - the people that already know me.
And this is what happened…
Ok, so the reporting got a little crazy and reported $155,000 sales. I wish. But if you do the math $297 x 27 = $8,019.
And that brings the total to $17,820 not $164,000.
So in the world of online marketing and six figure launches it may not seem like a lot.
But it's a good start.
And now that I know it works I can start to scale these ads. And that’s my next step.
I'll keep you posted on that.
So how did I do it?
I focused on two things:
1. Website Conversion Ad Driving Traffic to List
I tested different opt-ins to see what would convert best. And this offer produced the most sales at the lowest cost:
I spent $462 on this ad and generated $8k in sales.
This is why it’s so important to test. You want to see what not only converts at a low cost but also leads to sales.
2. Promoted Posts to My Audience.
Promoted posts get a bad wrap. And I don't know why because I've always had success with them (and by success I mean actual sales).
The key is knowing when to use them.
Every time I create content I put it on my FB page and promote it to my fans and email list. I don’t expect to get sales from these ads, but I usually pick up a few:
So $126 to for an extra $1500 in sales isn’t bad.
I know FB Ads can be frustrating. And some days they leave me reaching for a glass (or two or three) of wine.
But you have to start somewhere.
If you don't have a list -- start working on your list building ads.
If you do have a list -- start testing your offers.
If you have an offer -- start running those ads! It's time to start scaling.