Goodbye split testing opt-in pages, hello Lead Gen Ads!! I’m so in love with the new Lead Gen Ads, you guys. Seriously, they are awesome.
I know it’s a hassle to create opt-in pages. And when your conversions are low, you have to sit and figure out why.
Is it the color of the button? Or maybe I should change the font?
Who knows! And to be honest, you don’t have time to deal with that.
And the good news is you don’t have to anymore…
Introducing: Lead Gen Ads
Lead Gen ads make the signup process SO much easier by automatically populating contact information that people have given Facebook, like email addresses.
No more sending people to an opt-in page and hoping they enter their name and email.
Can we say higher conversions? Yes, I think we can.
So let's get to it...
Head over to Power Editor (you can only set these bad boys up in Power Editor).
Create a new campaign and select Lead Gen Ads from the drop down menu:
Set up your Ad Set like you normally would (add your targeting, daily spend, etc).
You’ll notice under placement the only option is for mobile:
For now, Lead Gen Ads are only available on mobile devices. But that’s no big deal since most of your traffic comes from mobile anyway.
Now we need to set up our ad and form so we can actually collect their info. You’ll do this at the ad level.
Create a new form. And give it a name.
Check the box next to the details you want to collect (you can pick two).
You also have the option to ask up to 3 questions if you want.
And the link you want them to go to after they submit the form. This can be to your website or a thank you page.
You’ll get a nice preview of what your form looks like. If it’s all good, just hit “Create Form” and you’re good to go.
So you’re probably wondering where those leads actually go? Good question.
You will need to head over to your Facebook Page and download them there.
From the top menu select “Publishing Tools” and you should see ‘Lead Ad Forms ‘ on the left.
Download the CSV file. And then pop over to your email provider and upload your leads there.
So I know what you’re thinking…it’s not automated and that’s kind of a pain.
I hear ya!
Here’s what you can do:
Make a note in your ad copy that they will receive an email within 24 hours. And create a special ‘Thank You’ page you can send them to. This way they can access the content immediately.
OR you can use a paid platform like LeadsBridge to connect your form to your email service provider. I'm using it and I LOVE it. It took 2 seconds to connect LeadsBridge to my Facebook Account, Lead Gen Form and Email Autoresponder.
And now I don't have to worry about importing my leads everyday. It's all done for me.