No more promotional posts (why it’s a good thing)

No more promotional posts (why it’s a good thing)

Facebook sent a lot of marketers into a freak out frenzy this week when they announced they’re doing away with promotional posts. Technically, you can still post them, Facebook just won’t show them to anyone.

But you know what I think…it’s great. Awesome. I love it. Because I’m tired of seeing all the promotional posts in my feed, too.Continue Reading

Are you spending too much on Facebook Ads?

Are you spending too much on Facebook Ads?

Are you spending too much on Facebook Ads?

Creating a Facebook Advertising budget can be a little tricky. We all see these crazy ads about some guy who’s spending $2 a day and making $10k. Or the other one that can show you how to get 5,000 Likes for a $1. Just sign up and they’ll show you how.

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How to Create Ads that Convert Fans into Customers

How to Create Ads that Convert Fans into Customers

convert fans into customers

This post is a quick round up of what I covered on last week’s webinar. You can watch the replay here or keep reading below…

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Things to look out for when hiring a Facebook Ads Manager

Things to look out for when hiring a Facebook Ads Manager

Things to look out for when hiring a

I recently had a conversation with a colleague about her experience with Facebook Ads. The story goes…she hired someone to help build her page and promote her upcoming webinar. They promised her likes and emails for pennies a piece. She could have thousands of new fans and add hundreds of new people to her email […]

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The REAL reason your Facebook Ads aren’t working…

The REAL reason your Facebook Ads aren’t working…

The REAL Reason your Ads aren't (1)

It’s not your images, bidding option or even your targeting.  It’s your copy. 

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The 6 Biggest Facebook Ad Mistakes

The 6 Biggest Facebook Ad Mistakes

6 Biggest Facebook Ad Mistakes

Ads not working the way you want? You might be making one these 6 mistakes: #1: No clear call to action Tell them exactly what you want them to do- like your page, sign up for the webinar, click to read more- include those exact words in your ad copy. I know it may seem […]

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New Feature: Schedule When Your Facebook Ads Run

New Feature: Schedule When Your Facebook Ads Run

how to schedule facebook ads

New Feature alert! I just popped over to Power Editor to check in on a few campaigns when I saw something that wasn’t there before…. You can now schedule what day/time you want your ads to run! This is super exciting. I literally just said to myself the other day, “boy, these ads are killing […]

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Why 94% of your Facebook fans won’t see your next post

Why 94% of your Facebook fans won’t see your next post

Why 94% of your fans won't see your next post

So I noticed things were a little slower than usual on my Facebook Page over the last few weeks. At first I thought it was because of the error in reporting Facebook finally fessed up to. But my numbers were still off. Tap, tap…is this thing on?? That’s how I felt most days. And then […]

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Ads Manager vs. Power Editor

Ads Manager vs. Power Editor

ads_manager

I almost always use Power Editor to set up my campaigns. But Ads Manager has come a long way in the last few months, adding many of the features that were only available in Power Editor. So when should you use Power Editor over Ads Manager and what are the benefits? Let’s break it down:

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How to Fix the Annoying Typo in Your Facebook Ad

How to Fix the Annoying Typo in Your Facebook Ad

How to Edit Your Facebook Ads

Here’s the problem…you just created an unpublished post in Power Editor for your ad. But there’s a mistake. And you have no way to edit the headline, text or image. So now you have to create the post all over again which is a total waste of time.

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