How to Create an Effective Video Ad (and the #1 mistake to avoid)

3 Tips for Creating Effective Video Ads

Are you doing videos? Omg. You HAVE to do videos. You know Facebook is going to be the next Youtube, right? Maybe...but not so fast. It's exciting when Facebook rolls out something new. All the marketers jump on board. And that means if you're not doing it too, you're missing out. But that may not… Read More

Filed Under: Facebook ads

Conversion Tracking: The #1 Mistake to Avoid

Conversion Tracking- The #1 Mistake To

Conversion tracking is awesome. And if you're not using it, or you're not using it the right way, you're totally missing out on one of the most powerful tools available in Facebook Advertising. And no, I'm not being dramatic. But I see a lot of people making this one simple mistake when they're setting up… Read More

Filed Under: Facebook ads

How to Get Started with Facebook Ads for $5 a Day

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I got an email from a reader last week and realized it’s a question I think a lot of people have.(You know I love getting emails so keep them coming! hello@sociallabmarketing.com) Here’s what Jennifer asked: "Can I really spend $5 a day on FB and actually see a return on it? I'm just getting started… Read More

Filed Under: Facebook ads, Facebook for Business

How Many Ads Should You Test in Each Ad Set?

How Many Ads Should You Test In Each Ad

You already know you need to test a couple versions of your ads to see what works best. Headlines, images, targeting and all that fun stuff. But how many ads should you include in each ad set? Believe it or not- it makes a difference. And it’s one of the things I see a lot… Read More

Filed Under: Facebook ads, Facebook for Business

10 Ways to Use Facebook Custom Audiences

10 Ways to use Custom Audiences

According to a recent study by Facebook, combining Facebook Ads + Email led to a 22% increase in likelihood to purchase. We're all busy. We don't have time to check and read through every email that comes into our inbox. But we always find a little time to check in on Facebook (the average user… Read More

Filed Under: Facebook ads, Facebook for Business

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