How to Use Facebook Advertising Pixels to Create High Converting Ad Campaigns

Converting Facebook Ad Campaigns

So here’s the good news…Facebook is making things a little easier on marketers by combining Conversion Pixels and WCA pixels into one super powerful pixel. If you’ve used pixels before, you know your pages could get weighed down by all the pixels you had installed. This could mean slower loading times for your pages and… Read More

Filed Under: Facebook ads, Facebook for Business, Online Marketing

6 Ways Advanced Facebook Marketers Are Using Lookalike Audiences

Boost Conversions

  I love Lookalike Audiences. They are one of the most effective targeting groups you can use with Facebook advertising. Here’s why: Lookalike Audiences are a way to reach new people who are likely to be interested in your business because they're similar to customers you care about. When you use Custom Audiences, you can choose… Read More

Filed Under: Facebook ads, Facebook for Business, Power Editor

Boost Conversions and Keep Your Cost Low with the Right Ad Type

Boost Conversions

You’ve got your copy, images and targeting ready to go. Now you just need to create your ad. But do you know which ad type you should be using? Watch video here: ( Most people post to their page and then hit the ‘boost’ button. And that’s it. But before you create your ad-it’s important to… Read More

Filed Under: Facebook ads, Facebook for Business

Write Headlines That Will Skyrocket Your Conversions

The REAL Reason your Ads aren't

Ever wondered why your ads aren't the attention you want? It’s not your images, bidding option or even your targeting.  It’s your copy.  You can create new images and adjust your bidding options to help drive the cost down. But if your copy doesn’t speak to your target market, your ads won’t convert. Or worse, you… Read More

Filed Under: Facebook ads, Facebook for Business

Promoted vs Boosted Posts: What’s the difference?

7 Mistakes to Avoid When You're Getting

Do you know the difference between a promoted post and a boosted post? It's a question I hear all the time. And to be honest...they’re actually pretty similar. But on Facebook it’s important to understand HOW an ad type works so you know exactly WHEN to use it. {Watch the video here} I walk you… Read More

Filed Under: Facebook 101, Facebook ads

How to Create an Effective Video Ad (and the #1 mistake to avoid)

3 Tips for Creating Effective Video Ads

Are you doing videos? Omg. You HAVE to do videos. You know Facebook is going to be the next Youtube, right? Maybe...but not so fast. It's exciting when Facebook rolls out something new. All the marketers jump on board. And that means if you're not doing it too, you're missing out. But that may not… Read More

Filed Under: Facebook ads

Conversion Tracking: The #1 Mistake to Avoid

Conversion Tracking- The #1 Mistake To

Conversion tracking is awesome. And if you're not using it, or you're not using it the right way, you're totally missing out on one of the most powerful tools available in Facebook Advertising. And no, I'm not being dramatic. But I see a lot of people making this one simple mistake when they're setting up… Read More

Filed Under: Facebook ads

How to Get Started with Facebook Ads for $5 a Day

halfway (1)

I got an email from a reader last week and realized it’s a question I think a lot of people have.(You know I love getting emails so keep them coming! Here’s what Jennifer asked: "Can I really spend $5 a day on FB and actually see a return on it? I'm just getting started… Read More

Filed Under: Facebook ads, Facebook for Business

How Many Ads Should You Test in Each Ad Set?

How Many Ads Should You Test In Each Ad

You already know you need to test a couple versions of your ads to see what works best. Headlines, images, targeting and all that fun stuff. But how many ads should you include in each ad set? Believe it or not- it makes a difference. And it’s one of the things I see a lot… Read More

Filed Under: Facebook ads, Facebook for Business

10 Ways to Use Facebook Custom Audiences

10 Ways to use Custom Audiences

According to a recent study by Facebook, combining Facebook Ads + Email led to a 22% increase in likelihood to purchase. We're all busy. We don't have time to check and read through every email that comes into our inbox. But we always find a little time to check in on Facebook (the average user… Read More

Filed Under: Facebook ads, Facebook for Business
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