How to Create Ads that Convert Fans into Customers

How to Create Ads that Convert Fans into Customers

This post is a quick round up of what I covered on last week’s webinar. You can watch the replay here or keep reading below…Continue Reading

Things to look out for when hiring a Facebook Ads Manager

Things to look out for when hiring a Facebook Ads Manager

Things to look out for when hiring a

I recently had a conversation with a colleague about her experience with Facebook Ads. The story goes…she hired someone to help build her page and promote her upcoming webinar. They promised her likes and emails for pennies a piece. She could have thousands of new fans and add hundreds of new people to her email […]

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The REAL reason your Facebook Ads aren’t working…

The REAL reason your Facebook Ads aren’t working…

The REAL Reason your Ads aren't (1)

It’s not your images, bidding option or even your targeting.  It’s your copy. 

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The 6 Biggest Facebook Ad Mistakes

The 6 Biggest Facebook Ad Mistakes

6 Biggest Facebook Ad Mistakes

Ads not working the way you want? You might be making one these 6 mistakes: #1: No clear call to action Tell them exactly what you want them to do- like your page, sign up for the webinar, click to read more- include those exact words in your ad copy. I know it may seem […]

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New Feature: Schedule When Your Facebook Ads Run

New Feature: Schedule When Your Facebook Ads Run

how to schedule facebook ads

New Feature alert! I just popped over to Power Editor to check in on a few campaigns when I saw something that wasn’t there before…. You can now schedule what day/time you want your ads to run! This is super exciting. I literally just said to myself the other day, “boy, these ads are killing […]

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Why 94% of your Facebook fans won’t see your next post

Why 94% of your Facebook fans won’t see your next post

Why 94% of your fans won't see your next post

So I noticed things were a little slower than usual on my Facebook Page over the last few weeks. At first I thought it was because of the error in reporting Facebook finally fessed up to. But my numbers were still off. Tap, tap…is this thing on?? That’s how I felt most days. And then […]

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Ads Manager vs. Power Editor

Ads Manager vs. Power Editor

ads_manager

I almost always use Power Editor to set up my campaigns. But Ads Manager has come a long way in the last few months, adding many of the features that were only available in Power Editor. So when should you use Power Editor over Ads Manager and what are the benefits? Let’s break it down:

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How to Fix the Annoying Typo in Your Facebook Ad

How to Fix the Annoying Typo in Your Facebook Ad

How to Edit Your Facebook Ads

Here’s the problem…you just created an unpublished post in Power Editor for your ad. But there’s a mistake. And you have no way to edit the headline, text or image. So now you have to create the post all over again which is a total waste of time.

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Audience Insights: Everything You Need To Know

Audience Insights: Everything You Need To Know

Audience Insights: Everything You Need to Know

We’re super, super excited about the new Audience Insights. And here’s why: you can learn even more about the groups your targeting which means your ads are going to be more effective than ever. There’s a ton of information in here so we’re going to break it down step-by-step.

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Instagram for Biz: Get Started in 3 Easy Steps

Instagram for Biz: Get Started in 3 Easy Steps

Instagram_for_biz

Confession time: I just launched my Instagram account a few weeks ago. And let me tell you, I LOVE it.  I’ve been absolutely blown away by the community and how supportive everyone is. It’s also one of the easiest and least time consuming social media platforms out there.

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